Weekly report

The week on the radar

What nonprofitssent, said
and posted.

Emails, news, videos, podcasts and AI research from the week of October 26 – November 1, 2026.

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Giving Radar · The week on the radarOct 26 – Nov 1, 2026

October 26 – November 1, 2026

The week in brief

From Monday to Sunday the radar picked up 566 items: 202 emails, 87 news articles, 234 videos and 43 podcast episodes. AI models did a first reading of 508 of them. This is what stood out.

Emails

202

from 80 organizations

Week beforeThis week
6% more than the week before (191)

News articles

87

from 24 sources

Week beforeThis week
10% fewer than the week before (97)

Videos

234

from 68 channels in 26 countries

Week beforeThis week
2% more than the week before (229)

Podcast episodes

43

from 18 shows

Week beforeThis week
30% more than the week before (33)

25 of 35

Friday, October ran out

emails on October 30 asked for money, the most of any day. On Saturday, 8 subject lines raced a deadline.

Fundraising emails per day

9Mon20Tue12Wed20Thu25Fri12Sat8Sun

16

Halloween in the subject line

subject lines dressed up for Halloween, against 1 the week before. Some made it a deadline.

Subject lines about Halloween, per day. Counted by code

1Mon1Tue1Wed0Thu8Fri5Sat0Sun

52%

More emails asked for money

of emails made money the main ask, against 46% the week before. 106 appeals, up from 89.

Share of emails. 202 this week, 191 the week before

Money ask: this week52%Money ask: week before46%Urgency: this week50%Urgency: week before48%

21%

Chile’s telethon led the views

of the week’s 2.44M views went to one Teletón Short. Teletón Chile posted 7 of the top ten.

Views of the week’s 234 videos, by November 3

521K1.92M
Teletón’s ShortThe other 233 videos

12 of 87

The trade press talked AI

headlines were about AI, against 4 the week before. Public policy fell from 28 articles to 14.

Articles on each topic. Headlines about AI: counted by code

AI headlines: this week14%AI headlines: week before4%Public policy: this week16%Public policy: week before29%

99 of 286

Podcasts gave advice

statements were recommendations. Opinions stayed worried: 48 of 82, against 44 of 78.

The 82 opinions, by tone

132148
PositiveNeutralWorried

The same AI model read both weeks, so their labels can be compared, with care: feelings and tone are soft labels. Subject-line counts are plain code.

What the radar follows
406 organizations33 countries39 news feeds158 YouTube channels27 podcasts
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Giving Radar · The week on the radarOct 26 – Nov 1, 2026
01

What landed in the inbox

Emails

202 emails reached us from 80 nonprofits, all in the United States: more than the week before (191), with more appeals (106, against 89). They peaked on Friday, October 30; on Halloween, deadlines ran to midnight.

Appeals peaked on Friday, as October ran out

Emails received per day. Dark: fundraising appeals. Light: every other purpose. n = 202

22Mon263820Tue2724Wed284220Thu293525Fri3024Sat3117Sun1Fri, Oct 30: the month’s last weekday25 of 35 emails asked for money,7 of them with a matching gift.

Matches and Halloween

Emails per day using a matching gift, and subject lines about Halloween

Device: a matching gift

2Mon7Tue6Wed6Thu7Fri5Sat4Sun

Subject line: Halloween

1Mon1Tue1Wed0Thu8Fri5Sat0Sun

52% of emails were appeals

What each email is for, one label per email. n = 202

Fundraising10652%Engagement3316%Information3417%Advocacy157%Commerce42%Events94%Other10%

Money is the main ask in 52% of emails

The one thing each email most wants you to do. Dark: asks for money. n = 202

Give once8643%Read or watch5427%Take action2010%Give monthly199%Attend an event105%Buy something52%Nothing31%Answer a survey21%Give from a DAF10%Volunteer10%Confirm the subscription10%

Halloween, by the clock

Six of the 12 fundraising emails that arrived on Saturday, October 31, the month’s last day. Central Time

8:11 amBefore midnight, your gift goes 2X as far · USO10:02 amBoooo! Our match deadline is TONIGHT! · Easterseals11:08 amThe final 24 hours · The Seeing Eye
11:11 amFinal chance: Your gift is TRIPLED until midnight · Mercy Corps12:35 pmThis chance flies away at midnight · The Nature Conservancy3:02 pmHurry! Wish kids need you by midnight. · Make-A-Wish
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Giving Radar · The week on the radarOct 26 – Nov 1, 2026

01 · Emails, continued

How they ask

Devices and feelings are softer labels than purpose and ask. Read the first two charts as a rough guide.

Most often: thanking you as a donor already

Emails using each persuasion device; up to three per email. n = 202

Thanks you as a donor already8643%Deadline7638%Matching gift3718%Goal and progress3015%One person’s story2512%Impact equation ($X does Y)2110%Social proof199%A gift in return199%Suggested amounts126%Tax benefit42%Scarcity10%Insider access10%

Compassion and urgency, neck and neck

Feelings each email aims for; up to three per email. n = 202

Compassion10351%Urgency10050%Hope8643%Belonging4924%Gratitude4522%Curiosity3316%Fear2512%Anger147%Joy136%Faith105%Guilt31%

A weekday inbox, busiest on Thursday

Emails by day and hour of arrival, Central Time. n = 202

12a3a6a9a12p3p6p9pMonTueWedThuFriSatSun
09 emails in one hour

Environment sent the most appeals

Emails per cause, for causes with 18 or more. n = 202

FundraisingOther purposes
Environment and Conservation35International Development31Health and Medical Research23All other causes113

61% hang on a date

The date or season an email is tied to. n = 123 of 202

A news event31A holiday21Awareness month or day18The season17Year-end16Another date11An anniversary4GivingTuesday3DAF Day2

Who it says it comes from

The voice of each email. n = 202

The organization13366%A named staff member4623%The CEO or founder2211%A celebrity10%

41%

use the reader’s first name in the text; 20 put it in the subject line, and 28 subject lines carry an emoji.

Words that set the week apart

Main words, with the number of emails each one marks

midnight16cancer15gift14legacy11halloween10election10goal10animal10nature10emergency9season9treatment9voting8dementia6veteran6homecoming4

Main words are the terms that make one email different from the others. Statistics, not AI.

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Giving Radar · The week on the radarOct 26 – Nov 1, 2026
02

What the trade press wrote

News

87 articles from 24 sector publications, fewer than the week before (97). Running a nonprofit led the topics again, then philanthropy and fundraising; public policy fell by half, and 12 headlines were about AI. Most stories read as neutral; 12 read as negative, against 16 the week before.

A Monday-to-Friday trade

Articles published per day. n = 87

12Mon2620Tue2717Wed2820Thu2915Fri301Sat312Sun1

Management first, as most weeks

Topics of the articles; up to three per article. n = 87

Nonprofit management5867%Philanthropy and giving4956%Fundraising3136%Public policy1416%Community development1315%Government funding910%Human rights910%Poverty and hunger33%Volunteering33%Health33%

Mostly neutral; human rights reads darkest

Tone of each article, overall and for the eight most covered topics. n = 87

PositiveNeutralNegative
All articles23521287Nonprofit management1439558Philanthropy and giving1229849Fundraising1018331Public policy37414Community development65213Government funding1539Human rights1359Poverty and hunger213

Pride, hope and curiosity

Feelings each story leans on; up to four per article. n = 87

Pride5159%Hope4653%Curiosity4046%Urgency2630%Belonging1922%Fear1720%Empathy1315%Guilt1113%Gratitude56%Anger45%

Topics, tone and feelings are an AI model’s reading. The news labels have not had our hand-labelled test yet: read them as a rough map, not as findings.

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Giving Radar · The week on the radarOct 26 – Nov 1, 2026

02 · News, continued

In the headlines

Six stories chosen by us for range, then what the news could start. Each headline opens the article.

Who published

Articles per source: the seven most active of 24. n = 87

Nonprofit Quarterly17The Chronicle of Philanthropy12Charity Digital11NonProfit PRO5The Agitator4The NonProfit Times4Philanthropy Daily417 other sources30

261 ideas, a third of them for email

For each article the AI drafts three ideas a nonprofit could use, each with a channel. n = 261

Email92Social media73Blog48Events37Ads6Something else5

Six ideas the news could start

Drafted by the AI model from one article each. We picked the six; the wording is the model’s

Email

Test cutting appeal frequency and track net revenue over two years.

Shows whether fewer asks can raise total giving. From an article in The Agitator.

Email

Replace ‘transformational gift’ with the specific change it will fund.

Donors respond better to concrete, measurable outcomes. From an article in The Chronicle of Philanthropy.

Website

Rewrite top program page openings to answer common questions in 30 words.

Answer-led openings are easier for AI tools to quote. From an article by Getting Attention.

Social

Post a short video update that stands alone, with the donate link saved for Giving Tuesday.

Preserves limited free organic links for urgent fundraising moments. From an article by M+R.

Check

Audit your fiscal sponsor agreement for termination and transition terms.

Shows donors and boards you are planning for continuity. From an article in Nonprofit Quarterly.

Email

Ask donors for multi-year recurring gifts, not one-time election-season contributions.

Article argues one-time grants cannot sustain democracy work. From an article in Nonprofit Quarterly.

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Giving Radar · The week on the radarOct 26 – Nov 1, 2026
03

What they posted on YouTube

Videos

234 videos from 68 channels in 26 countries, in 13 languages. 84% run under three minutes and 53% are Shorts. Teletón Chile, on tour before its broadcast on November 6 and 7, was watched most.

Busiest: Monday

Videos posted per day. n = 234

67Mon2634Tue2740Wed2840Thu2931Fri3012Sat3110Sun1

Chile and Mexico first, then Switzerland

Videos by the organization’s country. n = 234

Chile32Mexico30Switzerland24United States22Germany20South Korea15Canada13South Africa1118 other countries67

Spanish, English, German

Videos by language. n = 234

Spanish76English55German43Korean15Dutch11French10Italian9Swedish65 other languages9

Mostly short, with some very long

Videos by length, as YouTube reports it. n = 225; 9 scheduled videos have no length yet

97Up to 1min1001 to 3min133 to 10min410 to 30min11Over 30min

53%

are Shorts: 125 of 234 videos.

1:12

is the median length, in minutes and seconds.

358

views for the median video. Half had fewer.

The five most watched drew 64% of the views

With their views on November 3. All 234 videos together: 2,444,988. The one-line descriptions are ours.

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Giving Radar · The week on the radarOct 26 – Nov 1, 2026

03 · Videos, continued

What the transcripts say

181 of the 234 videos had a transcript. AI asked each one five questions: who speaks, about what, why, how, and the ask.

Children and health lead again

Topics of the videos; up to three per video. n = 181

Children and youth8245%Health6234%Community development3620%Poverty and hunger3117%Climate and environment3017%Fundraising2815%Humanitarian crisis2313%Education2112%Arts and culture2112%Philanthropy and giving1910%

Most raise awareness; 30% report impact

Why the video was made; a video can have several aims. n = 181

Raise awareness10960%Report impact5430%Raise money4726%Teach4022%Thank donors3821%Promote an event3218%Advocate2916%Recruit volunteers42%

Interviews and testimonials

How it is told. n = 181

Testimonial51Interview48Storytelling45Speech39Event footage38Documentary30Behind the scenes27Other25Facts and figures10Animation8

Narrators and staff do the talking

Who speaks. n = 181

A narrator77Staff59People helped53An expert39A celebrity33The director29A volunteer9An influencer6A donor2

81% ask for something

What the video asks you to do. n = 181

Learn more113Donate43Share41Follow30Subscribe17Attend16Advocate14Sign a petition12Nothing35

Hope leads, mostly at low or medium strength

Feelings each video appeals to, and how strongly. n = 181

HighMediumLow
Hope124Empathy86Inspiration80Solidarity77Gratitude63Urgency48Joy38Fear24Anger13

The money videos ask for the gift

Videos by aim (rows) and ask (columns). n = 181

LearnmoreDonateShareFollowAttendJoinNothingRaise awareness6527301510620Teach29595127Raise money31391810631Report impact374113116Promote an event2281191524Advocate23411415

The video labels have not had our hand-labelled test yet: read them as a rough map, not as findings. A video without a transcript is not labelled.

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Giving Radar · The week on the radarOct 26 – Nov 1, 2026
04

What the sector said out loud

Podcasts

43 new episodes from 18 shows about the sector. We read the transcripts of 38, about 16 hours of talk, and pulled out 286 statements: what hosts and guests think, recommend, learned and expect.

Leadership and resources, the problems raised most

Problems the episodes discuss; an episode can raise several. n = 38 episodes with a transcript

Leadership challenges1847%Lack of resources1745%Fear of asking1437%Trust1437%Donor stewardship1232%Staff burnout1129%Data quality1026%Measuring impact1026%Volunteer shortage924%Donor churn821%Donor acquisition cost718%Other problems13%

Mostly advice and opinions

Statements by kind. n = 286

Recommendations99Opinions82Lessons learned40Open questions23Actions taken20Predictions12Plans10

Opinions by tone. n = 82

132148
PositiveNeutralWorried

Giving, management and fundraising, then AI

Topics of the episodes; up to four per episode. n = 38

Philanthropy and giving2874%Nonprofit management2463%Fundraising2155%Technology and AI1437%Volunteering616%Community development411%Climate and environment25%Corporate giving25%

Who posted

New episodes and clips per show: the seven most active of 18. n = 43

The Nonprofit Show14The Nonprofit Leadership Podcast5Giving Done Right3Inspired Nonprofit Leadership2Tony Martignetti Nonprofit Radio2Impact Podcast with John Shegerian2Missions to Movements211 other shows13
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Giving Radar · The week on the radarOct 26 – Nov 1, 2026

04 · Podcasts, continued

What they said

Eight statements from the week, in our words. Code matched each one to its place in the transcript; the show’s name opens the episode.

Lesson · it worked

Heroes for Children’s monthly giving, rebuilt with a name, its own page and one consistent ask, grew from under $1,000 a month to over $7,000 in a year.

Dana Snyder · on Missions to Movements

Lesson · it worked

She was sure volunteers already gave too much to be asked. A low-budget video asking for $5 a month signed up 300 of them.

Lucy Madden, Letters to a Pre-Scientist · on Sustainable Giving

Lesson · it worked

After a call went wrong, he promised a donor never to ask until invited to. About 20 months later the donor gave almost $400,000.

Dolph Goldenberg · on The Nonprofit Leadership Podcast

Lesson · it worked

An email from a trusted vendor changed the payment details on an expected invoice. A phone call stopped a $250,000 fraud.

Justine Townsend, Your Part-Time Controller · on The Nonprofit Show

Prediction

Nonprofits running a deficit went from about 22% to 39% in a year. The 2026 filings will show 50, 60, even 70%, he expects.

Dolph Goldenberg · on The Nonprofit Leadership Podcast

Opinion · worried

Seven in ten nonprofit workers in the U.S. are looking for new work, over three years of his survey, while other sectors’ rates fall.

Evan Wildstein, Social Impact Staff Retention Project · on Nonprofit Nation with Julia Campbell

Open question

With tens of billions of dollars leaving the sector, why haven’t foundations given more? He cannot understand it.

Phil Buchanan · on Giving Done Right

Recommendation

Follow up with event guests within 24 hours, ideally sooner: her email is already in their inbox as they drive home.

Julie Ordonez, Courage Lab · on Hey Nonprofits!

Management draws the most advice and the most lessons

Statements by topic (rows) and kind (columns). n = 286

OpinionsRecommendationsActions takenLessons learnedPredictionsOpen questionsPlansNonprofit management2635515392Fundraising1930311342Philanthropy and giving19165423Technology and AI121045223Climate and environment21122Public policy212Children and youth111Volunteering12
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Giving Radar · The week on the radarOct 26 – Nov 1, 2026
05

What the readings add up to

AI research

AI models did the first reading of 508 of the week’s 566 items. Side by side, the readings show what no single inbox can: a different feeling leading on each channel, two separate conversations, and two different asks.

Three patterns from the week

What the readings show when they are put side by side

1

Each channel, its own feeling

Compassion leads in the inbox (51% of emails, urgency 50%), pride in the news (59%) and hope in videos (69%). Fear and anger never pass 20%.

2

Two conversations

News and podcasts talk about running a nonprofit: management is a topic in 67% of articles and 63% of episodes, and in 1% of videos. The videos talk about children and health.

3

Two different asks

Email leads with the gift: money is the main ask in 52% of emails, and 17 subject lines offered a match. On video, 62% say “learn more” and 24% ask for a donation.

What the AI read

Items with their AI reading done, of the week’s items

Emails labelled202 of 202
News articles analyzed87 of 87
Videos read181 of 234

53 had no transcript, so no labels

Podcast episodes read38 of 43

5 had no transcript

Podcast statements matched274 of 286

Code looks up every quote in the transcript; the rest are trusted less

The media talk about the sector; the videos, about the cause

Share of items on each topic, %. One topic list for all three sources

Newsn = 87Podcastsn = 38Videosn = 181Nonprofit management67%63%1%Philanthropy and giving56%74%10%Fundraising36%55%15%Public policy16%5%8%Community development15%11%20%Human rights10%0%8%Humanitarian crisis1%3%13%Climate and environment3%5%17%Poverty and hunger3%5%17%Health3%3%34%Children and youth1%3%45%
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Giving Radar · The week on the radarOct 26 – Nov 1, 2026

05 · AI research, continued

Side by side

The same questions, asked of different channels. Feelings first, then what each channel asks you to do.

Each channel leads with its own feeling

Share of items that aim for each feeling, on one 0–100% scale

Emailsn = 202, up to three feelings eachNewsn = 87, up to four eachVideosn = 181, any numberHope43%53%69%Urgency50%30%27%Compassion, empathy51%15%48%Belonging24%22%Curiosity16%46%Gratitude22%6%35%Joy6%21%Fear12%20%13%Anger7%5%7%Inspiration44%Solidarity43%Pride59%

A dot: that source’s list of feelings has no such entry. Email labels say “compassion”; news and video labels say “empathy”.

By email, the gift comes first

The main ask, one per email, % of emails. n = 202

Give money52%Read or watch27%Take action10%Attend an event5%Buy something2%Nothing1%Answer a survey1%Volunteer0%Confirm the subscription0%

On video, “learn more” comes first

Asks per video, % of videos; a video can make several. n = 181

Learn more62%Donate24%Share23%Nothing19%Follow17%Subscribe9%Attend9%Advocate8%Sign a petition7%

Dark bars: asks for money. Two different samples: the emails come from 80 nonprofits we subscribed to, nearly all in the United States; the videos from 68 channels in 26 countries.

How the AI reads

The same rules for every source

Fixed questions, fixed answers

Every item of a kind gets the same questions, and each answer comes from a closed list. Labels cannot be invented, so they can be counted.

Only what is there

A video or episode without a transcript is not labelled. Nothing is guessed from a title.

A first pass, then people

Email labels are tested against 200 emails labelled by hand. News and video labels have not had that test yet: read them as a rough map.

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Giving Radar · The week on the radarOct 26 – Nov 1, 2026

About this report

How to read it

What is behind the numbers

So you can decide how much to trust them

The week

Everything Giving Radar collected from Monday, October 26 to Sunday, November 1, 2026, counted by the day it arrived or was published, U.S. Central Time. Views are YouTube’s own counts, read on November 3.

Emails

We subscribe to nonprofits’ public mailing lists with a separate address for each one, since September 18, 2026. We read as a recent subscriber who has never given, so much of what arrives is a welcome series. All of this week’s emails came from organizations in the United States.

News, videos and podcasts

39 news feeds, 158 YouTube channels of organizations on our list, and 27 podcasts about the sector. All of it is public.

Counted by code, labelled by AI

Anything with a right answer (dates, links, words, views) is counted by plain code. AI models answer fixed questions from fixed lists of answers. A video or episode without a transcript is not labelled.

How far to trust the labels

Email labels are tested against 200 emails we labelled by hand; persuasion devices and feelings are softer and serve as a rough guide. The same model read this week and the week before, so the two weeks’ labels can be compared, with that care. News and video labels have not had that test yet: read them as a rough map, not as findings. Podcast statements are matched to the transcript by code; the eight shown here were found there.

What we leave out

No figure about one organization’s emails is published below 15 emails, so this report has none. A blank means not researched, never “no”. The full method is at givingradar.com/method.

Coming up on the giving calendar

Dates fundraisers plan around, from our Giving Calendar

All NovemberNative American Heritage MonthNov 11Veterans DayNov 15National Philanthropy DayNov 26ThanksgivingNov 27Black FridayNov 30Cyber MondayDec 1GivingTuesday · a month away

The whole year is at givingradar.com/calendar.

Every morning

Start the day knowing what the sector asked for.

Giving Radar Daily is a short, free morning email for fundraisers: what nonprofits sent, said and posted the day before.

www.givingradar.com contact@givingradar.com
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